This Is SoCal is our region’s rallying cry and communications vehicle. The name affirms what the region is all about in a confident way and correctly implies uniqueness. It’s extremely definitive and functions as a stamp for the ecosystem, uniting it effectively under an ownable banner.
It functions as an aggregator. It enables the deep expertise in each of our communities to unite, turning us into a superhub for each of our specializations—from AI to biotech and far beyond.
It celebrates the ways we live, work, communicate and behave. It also provides an umbrella for consistency while allowing flexibility for communities and specializations. It has a timeliness to it that can frame successes and breakthroughs of the moment while still being able to refer to where we’ve come from. And it has appeal to all of our audiences—from investors to talent to media to entrepreneurs.