Who's Involved

The SoCal Brand Consortium

Organizations from multiple geographies and industries shaped the narrative

The campaign was initiated and driven by the Alliance for SoCal Innovation who quickly brought on a consortium of leading organizations to help steer the creation and articulation of the campaign. The campaign materials were created by San Diego-based brand consultancy Bulldog Drummond who gathered input from over 40 interviews with local leaders and influencers. The Bulldog Drummond team have collaborated with the Alliance early on to effectively capture the essence of SoCal’s innovation brand and develop the rollout strategy to the rest of the ecosystem. We are extremely grateful for their truly inspired work and exceptionally engaged partnership -- thank you Bulldog!

SoCal Innovation Brand Steering Committee

The original organizations who bound together to drive the branding work and ensure it reflected the diversity of geographies, industries, and innovators in SoCal.